Did you know that there’s a full museum inside the National Geographic headquarters? I was tapped to lead design for a 360 marketing campaign promoting the much anticipated “The Greeks: From Agamemnon to Alexander the Great” exhibit. Taking cues from the physical exhibit design, I created a full system for the digital and OOH campaigns.
Fun Fact: We had a 3,700-pound Trojan horse (affectionately named Troy) built to commemorate the exhibition opening.
- Paid media for the multi-platform digital ad campaign
- OOH signage for Amtrak, D.C. Metro stations and bus shelters
- Print ads for publications including the Washington Post
- Original icon illustrations
- Photoshop, InDesign, Illustrator
- Digital Design
- Print Design
- Paid Media
- OOH Media
- Illustration
- Brand Consistency
- Conceptual Thinking
- Cross-Functional Collaboration
- Leadership Skills