This catalog series needed a total overhaul; the design was dated, lacked vibrance, and needed to follow the company’s new brand guidelines. I was tasked with leading the re-design, creating an entirely new layout from cover to cover.
- Re-designed the cover, used a matte finish and spot UV gloss to make it feel more premium
- Created a system for copy
- Filled each spread with compelling photography
- Illustrated maps under the guidance of in-house cartographers
- Cross-collaborated with Expeditions team, in-house printers, and creative director to bring project from concept to completion
- Photoshop, InDesign
- Print Design
- Branding / Brand Consistency
- Layout & Hierarchy
- Illustration
- Photo Editing
- Pre-Press Production
- Conceptual Thinking